Buying a Franchise
Directory
of Franchise Opportunities from Entrepreneurs Magazine.
Please note that our firm does not endorse any franchises
in this directory. You should exercise due diligence before buying
a franchise and consult an experienced E2 visa lawyer to evaluate
whether the franchise business you are interested in qualifies for
the investor visa.
For consultation with an experienced E2 visa lawyer, please
call us at: 626-279-5341 or e-mail us at: info@e2visalawyer.net.
An attorney in our office would be happy to assist you.
A franchise is a legal and commercial relationship between the
owner of a trademark, service mark, trade name, or advertising symbol
and an individual or group wishing to use that identification in
a business. The franchise governs the method of conducting business
between the two parties. Generally, a franchisee sells goods or
services supplied by the franchiser or that meet the franchiser's
quality standards.
Franchising is based on mutual trust between the franchiser and
franchisee. The franchiser provides the business expertise (marketing
plans, management guidance, financing assistance, site location,
training, etc.) that otherwise would not be available to the franchisee.
The franchisee brings the entrepreneurial spirit and drive necessary
to make the franchise a success.
There are primarily two forms of franchising:
• Product or trade name franchising and
• Business format franchising.
In the simplest form, a franchiser owns the right to the name or
trademark and sells that right to a franchisee. This is known as
product/trade name franchising. The more complex form, business
format franchising, involves a broader ongoing relationship between
the two parties. Business format franchises often provide a full
range of services, including site selection, training, product supply,
marketing plans, and even assistance in obtaining financing.
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